When you configure a LeadPrimo, you need to enter details of your SMTP settings which will ensure a proper connection with your SMTP server provider – and thus a reliable delivery of your emails.

There are lots of free SMTP servers associated to common ISPs and email providers (the most popular being Gmail and Yahoo), but only a professional outgoing server can guarantee the highest deliverability of all your emails. In fact, not every sent message is automatically becoming a delivered one. Even a legitimate email may be rejected by an antispam filter. A dedicated SMTP server provides a reliable way to avoid these annoying troubles.