How can I optimize my Store for Search Engines?
Posted by Free Free Free on 08 April 2019 06:13 PM

First, Click on Get traffic and then on SEO.


A new page will open with options like Homepage, Product Page, Archive Page, Title Settings, Xml Sitemap, RSS Feed, Webmaster Settings, and Analytics. These will help you improve your exposure on the search engines.

Under the homepage settings section, you need to enter the website Name. It can be anything you may choose, it won’t be visible to anyone else but you. 

Under Home-Page SEO options, you have Meta Title setting. The meta title of your webpage gives searchers and search engines a brief description of the content of your website. It is visible at the top of the page tab in many web browsers and is saved as the title of a bookmark if a user saves it. The meta title is a critical component of search engine optimization. 

Then you can add Meta Description. The meta description tag in HTML is the 160character snippet used to summarize a web page’s content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. In other words, meta descriptions are there to generate click-throughs from search engines.

Meta Keywords are the keywords used by the search engines to show your store when certain keywords are entered in the search engines. Enter the relevant keywords which you feel are relevant to your store.

If you turn on Robots Meta No Index option, then it will enable your store to not be displayed under the search engines and their results. In this way people will not be able to find you on search engines. 

Robots Meta No Follow will tell the search engines not to fetch the links that are there in the store. It means only the store website link will be given to search engines to be used to display it when someone searches for something relevant. But the links of products and other pages inside will not be accessed by search engines and thus will not be displayed when searched for. Click save options when done.

Next, we have product page settings for SEO.

Here you can enter the Meta title. This is the title that will be displayed on the top of the page, mainly on the tabs of the browser. You can select the syntax which is a format that you want your title, product title and site title to be displayed accordingly. Whether you want your product title first before site title, with a - sign or | sign, or you just want the product title only to be displayed on the tabs.

Robots meta no index and no follow are same as explained earlier but this time they are for pages and not for the whole store. Click save options when done.



Then go to Archive Page option.

Archive page represents all the pages of the products under categories and tags. Suppose if your customer clicks on a category of your store for products then they will be shown all the products that fall into that category. This kind of page is called as Archive Page.

The options under Archive page are same as that of product page. Enter them and when done click save options.


In the title settings you can choose the syntax for search title.

In the Xml Sitemap you can view or download the sitemap.

It can help you see what is being fed into the Search Engines as Search Engines fetch the Xml sitemap for indexing of websites, so sitemap is very important.


Next is RSS feed option.

RSS feed is very important if you want people to be updated about your products in the form of lists. In the RSS feed option, you can view the RSS feed links for either all categories or for a specific category. You can then share them with your customers.


Next, we have webmaster settings, where we can put the links given to us by search engine tools such as Google Webmaster Tools.

This will further help us to gain more clarity regarding our store’s standing in the search engine.


Lastly, we have analytics, where you can enter the analytics codes generated from various analytics websites like Google analytics etc.

Now, let’s move to the next option “Social” under the Get traffic menu.

When you will click on Social, you will get two tabs: Social Automation and Manual Social Automation. To create Social campaign, click on Create Social Campaign button it would be competed in three steps.

In step-1 you will be asked to define your posting schedule for social sharing and you will be asked to enter Automation Name, select category, select a schedule date, enter a Schedule Time, enter a Frequency for how many products you want to be posted in what frequency of hours.

Now in step-2 you need to select where you want it to be shared.

Click on next.

Now in step- 3 it shows you a preview of how product will look when shared on different platform. When finished, click on done.

You can see that the product has been scheduled. You can edit and delete with the help of actions tab.

Next tab is Manual Social Campaign.

In the Manual social automation, you can viral product manually according to you on social media.

Click on “Add New Automation” button to create new automation.


Now here enter the Automation name and keyword.

After clicking on Find Products, it will show the list of your products.

Now click on “Promote Now” button for the products you want to share on social media.

In the next step, select the social platform where you want it to be shared.

Click on Next. It shows you a preview of how product will look when shared on different platform. 

When finished, scroll down the page, click on “Promote Now”.

After that, you will get a success message “Promoted Successfully on Selected Networks”.

So, this was all about the SEO, social options under the Get traffic menu and how you can optimize your store for search engines using this option of SuperStores.

I believe this was helpful to you.


Thank You for having a look at this Step-by-Step Training but if you still find any difficulty in using superstores then feel free to contact our help-desk at

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