How to use get trafffic option in ShopMozo?
Posted by BizOmart HelpDesk - Manish Parihar on 23 March 2018 04:50 PM
In this document of our Knowledge base you will find the explanation about the SEO option under the Get traffic menu and how you can optimize your store for search engines using this option of ShopMozo.
First, Click on Get traffic and then on SEO:
A new page will open with options like Homepage Settings, Product Page, Archive Page, Title Settings, Xml Sitemap, RSS Feed etc. These will help you improve your exposure on the search engines.
Under the homepage settings section you need to enter the website Name. it can be anything you may choose, it won’t be visible to anyone else but you.
Under Home-Page SEO options you have Meta title setting, the meta title of your webpage gives searchers and search engines a brief description of the content of your website. It is visible at the top of the page tab in many web browsers and is saved as the title of a bookmark if a user saves it. The meta title is a critical component of search engine optimization.
Then you can add Meta Description- The meta description tag in HTML is the 160-character snippet used to summarize a web page’s content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. In other words, meta descriptions are there to generate click-throughs from search engines.
Meta Keywords are the keywords that are used by the search engines to show your store when certain keywords are entered in the search engines. Enter the relevant keywords which you feel are relevant to your store.
Robots Meta No Index, if you turn on this option then it will enable your store to not be displayed under the search engines and their results, in a way people will not be able to find you on search engines.
Robots Meta No Follow will tell the search engines to not fetch the links that are there in the store, meaning, only the store website link will be given to search engines to be used to display it when someone searches for something relevant, but the links of products and other pages inside will not be accessed by search engines and thus will not be displayed when searched for. Click save options when done.
Next, we have product page settings for SEO.
Here you can enter the Meta title. This is the title that will be displayed on the top of the page, manly on the tabs of the browser. You can select the syntax
which is a format that you want your title and product title and site title to be displayed accordingly. Whether you want your product title first before site title, with a - sign or | sign, or you just want the product title only to be displayed on the tabs.
Robots meta no index and no follow are same as explained earlier but this time they are for pages and not for the whole store. Click save options when done.
Then go to archive page option.
Archive pages represents all the pages of the products under categories and tags. Suppose if your customer clicks on a category of your store for products then they will be shown all the products that fall into that category, this kind of page is called as Archive page.
The options under Archive page are same as that of product page. Enter them and when done click save options.
In the title settings you can choose the syntax for search title.
In the Xml Sitemap you can view or download the sitemap.
It can help you see what is being fed into the Search Engines as Search Engines fetch the Xml sitemap for indexing of websites, so sitemap is very important.
Next is RSS feed option.
RSS feed is very important if you want people to be updated about your products in the form of lists. In the RSS feed option, you can view the RSS feed links for either all categories or for a specific category. You can then share them with your customers.
Lastly, we have webmaster settings where we can put the links given to us by search engine tools such as Google Webmaster Tools.
This will further help us to gain more clarity regarding our store’s standing in the search engine.
Now, lets move to the next option “Social” under the Get traffic menu:
To create a social campaign, click on create social campaign button.
Here you need to define your posting schedule for social sharing:
Enter Automation Name, select category, select a schedule date, enter a Schedule Time, enter a Frequency for how many products you want to be posted in what frequency of hours.
You can also enable Facebook auto post. When done click on next.
select where you want it to be shared.
You can share it on all your Facebook timeline, pages, groups, all other Facebook groups etc.
You can also share on Instagram and Twitter timeline.
Click on next.
Now last step shows you a preview of how product will look when shared on different platform. When finished, click on done.
You can see that the product has been scheduled. You can edit and delete with the help of actions tab.
Next, under get traffic option is FB group finder, click on it.
You will get two options. Find new potential and view group. This helps to find you potential groups on Facebook by entering keywords. Enter keywords and click on go. A list of groups appears.
Select the groups for promotion by clicking on the plus button under action section. You will see a notification box telling you group added successfully.
All the selected groups for promotion will be displayed in the view groups.
So, this was all about the SEO, Social and FB group finder options under the Get traffic menu and how you can optimize your store for search engines using this option of ShopMozo.
I believe this was helpful to you.
Thank You for having a look at this Step-by-Step Training but if you still find any difficulty in using ShopMozo then Feel Free to Contact our Help-Desk at http://bizomart.kayako.com